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Somehow tragically, the EU is unable to defend "geographical indications", an intellectual property right that we consider important but that they doesn't consider important. We will, of course, fail to get the US to recognise this right as we have done the past 15 years.

The problem for the EU is that we're sucking it up in a which is not good for us - we need some backbone, guts and willingness to defend our own interests or so.