It happens that I have written before on Encrypted Media Extension in HTML5 - a digitial rights management (DRM) standard developed for the totality of the world's browsers inside World Wide Web Consortium (W3), a prominent privately ran standardisation consortium based in Paris.
Also I somewhat ironically note that 1,5 weeks after I presented my concerns with this particular standardisation process at the European Commission, the Swedish government proposes to create the legal base and support I felt was missing for the Netflix business model.
Copyright and content control is a messy legal field. In the EU we have 7 different directives that define various forms of legal control over how information can be distributed after it is publicized. They take the shape of broadcasting rights, copyrights, related rights, rental rights, resale rights, software copyrights, and a bunch of other rights.
For the online streaming sector, it is likely broadcast rights that apply. But private retransmission of broadcasts (non-commercial retransmission) is entirely legal. In the EU, sometimes even commercial retransmissions are legal, as was established by the Court of Justice of the European Union in the Murphy v Premier League C-408/05 case. This is because we have a free movement of services, that is one of the four founding principles of the European Union. In the case of C-408/05, one pub owner in London was within her right to retransmit a broadcast which Premier League had licensed for Greece.