Other examples are in fansubbing of animes and East Asian dramas and in the Idol industry. Fansubbers sub animes and East Asian dramas after their broadcast. These fansubbed media introduce international consumers to these franchises/shows and thus increase the popularity of these franchises/shows. When licensed or official dvds are released, fansub groups remove their fansub media from distribution. Since the franchises/shows are now popular to international consumers, they buy the official dvds and other products.
On the idol industry. Asian idols are introduced to the foreign markets via the uploading of their performances in TV shows in YouTube. When they become popular, foreign fans buy their CDs and other products.
Other examples are in fansubbing of animes and East Asian dramas and in the Idol industry. Fansubbers sub animes and East Asian dramas after their broadcast. These fansubbed media introduce international consumers to these franchises/shows and thus increase the popularity of these franchises/shows. When licensed or official dvds are released, fansub groups remove their fansub media from distribution. Since the franchises/shows are now popular to international consumers, they buy the official dvds and other products.
On the idol industry. Asian idols are introduced to the foreign markets via the uploading of their performances in TV shows in YouTube. When they become popular, foreign fans buy their CDs and other products.